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Many people are wondering what will be the effect of the economic situation on all the green initiatives and all new renewable energy sources development projects.
The economic crisis could be the end of green, because without investment capital for research and development, it will be impossible for us to develop a new Clean Energy System or bring alternative energy solutions to market and get them to scale.
But green technologies are providing opportunity to end this financial crisis, because in lean economic times everyone wants to be more cost-efficient in the way they are living and doing business. Demand for the most cost-saving energy efficient buildings, cars and heating and air conditioning systems will increase, and all that demand will enable us to build a Clean Energy System that strengthens America and helps the planet.

After all, a recession is a setback to basically every sector, in varying degrees and geography. Thus the ongoing "high-tech" computer revolution, or bio-tech and genetic research, will also be set back or delayed to some extent. Yet they underpin the economy and will come surging through strongly as the economy rebounds.
The same will apply to the "green-tech" revolution which, although it is not yet well established as an entrenched driver of economic modernization, I think it will be an essential component of the post-industrialization of global economies, even in developing countries.

This financial crisis is much greater than just finance. It is an economic crisis. It is a spiritual crisis. It is a global crisis. It represents so much. Green is based on the idea that we are part of nature. That pursuing our civilized existence can and must be in harmony with nature with the planet.
The financial crisis and the market crash and the economic crash is an opportunity to usher in a new paradigm. A paradigm where human activity is in harmony with nature. A paradigm that makes ecological footprints irrelevant because minimizing our impact is seen for what it is, flawed and backward thinking. The green paradigm (if we can call it that) wants to maximize our impact because our impact is good for nature, other species, the environment.

“Is the economic crisis going to be the end of green?" – I don’t think so
What do you think?

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