SANYO Aims to Win Top Share of Japanese PV System Market
in FY2013 (April 1, 2012 to March 31, 2013)
With HIT^*1 Solar Cell’s advantage highlighted with Japan’s New Purchase System for Solar Power-Generated Electricity

Tokyo, November 26, 2009 – SANYO Electric Co., Ltd. (SANYO) announces its plan to strengthen its photovoltaic system sales structure in Japan, with the aim of becoming the top runner in the expanding Japanese photovoltaic system market in FY2013 (April 1, 2012 to March 31, 2013) by winning a 40%-scale (in terms of MW) market share.

For this fiscal year, the Japanese photovoltaic system market is expected to significantly grow from the previous fiscal year thanks to government subsidies and the New Purchase System for Solar Power-Generated Electricity started on November 1, 2009.

HIT solar cell’s competitive advantage highlighted with the New Purchase System for Solar Power-Generated Electricity

The New Purchase System for Solar Power-Generated Electricity started on November 1, 2009 in Japan is a system whereby surplus electricity (electricity generated by a household photovoltaic system minus electricity consumed) may be sold to a power company at a rate about twice the rate of power that is bought. A photovoltaic system with higher electric-generating capacity per installation area can produce more surplus electricity, increasing the amount of money gained through selling electric power.

SANYO’s HIT solar cell is capable of the world’s highest-class electric-generating capacity per installation area thanks to its high conversion efficiency and excellent temperature characteristics that are realized by numerous proprietary technologies and original know-how.

Expand and strengthen distribution channels to build up a sales structure in Japan that will lead SANYO to win the Top Market Share

1. Nation-wide expansion of effective sales agencies and sales chain development

With effective sales agencies, which serve as SANYO’s main sales network by directly dealing with end-users by utilizing the know-how they have for sales/installation of household photovoltaic systems and after-sales-service, SANYO will build strong partnerships by facilitating their nation-wide expansion, sales chain development, etc.

2. Strengthen sales channels based on B2B relationships with trading firms that promote solar power generation

SANYO will increase sales volume by strengthening sales channels based on B2B relationships with trading firms that emphasize sales of photovoltaic systems to sales agencies directly dealing with end-users.

3. Revitalize sales networks through local electronics stores

Targeting community-based local electronics stores that know the various needs of customers, SANYO will promote the HIT solar cell by exerting its ability to provide meticulous assistance in response to the desires of individual customers, such as combining a photovoltaic system with all-electric living.

Strengthen SANYO Brand by riding on the New Purchase System for Solar Power-Generated Electricity through which the HIT solar cell’s strength can be clearly seen

When using the New Purchase System for Solar Power-Generated Electricity, a photovoltaic system with higher electric-generating capacity per installation area can produce more surplus electricity that can be sold to a power company and this will help lower a household’s electricity bill. SANYO will powerfully communicate the advantages of the HIT solar cell further enhanced through the New Purchase System for Solar Power-Generated Electricity introduced on November 1, 2009 to conduct aggressive marketing.

SANYO undertook development of a simulation software program well ahead of implementation of the New Purchase System for Solar Power-Generated Electricity in November 2009, which is already being utilized as a store-front campaign tool, etc. This software program is used to communicate the advantages of the HIT solar cell in a realistic way by simulating the results of introduction in an easy-to-understand manner, such as estimated amount of energy bill which can be saved annually.

While expanding sales territory throughout Japan, SANYO will emphasize a strategy to outclass competitors in urban areas where houses tend to have limited roof space available for solar panel installation.

*1

The Heterojunction with Intrinsic Thin-layer (HIT) solar cell is an original technology developed by SANYO, and is a hybrid model that combines a crystalline silicon substrate and an amorphous silicon thin film. It offers the world’s highest power generation level per installation area (as of February 9^th, 2009), based on superior high energy conversion efficiency and temperature characteristics.

*2

New Purchase System for Solar Power-Generated Electricity was introduced in Japan on November 1, 2009 as a system to enable sales of surplus electricity generated by a household photovoltaic system to a power company at a rate about twice the previous rate (¥48/kWh) for ten years.

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