IBERDROLA Bus Received Over 78,300 Visitors In 2009

  • Within the framework of the company’s Environmental Campaign launched in February
  • The company took its “green machine” to nearly 60 locations across Spain in 2009, with a 500% increase in visitor numbers
  • The IBERDROLA Bus, which started in 2005, has been visited by schools, cultural institutions, the media and consumer associations

image thumb72 IBERDROLA Bus Received Over 78,300 Visitors In 2009 The IBERDROLA Bus received a total of 78,330 visitors in 2009, 500% more than the year before. The company’s “green machine” toured some 60 towns throughout Spain during the first six months of the year.

Many different groups have climbed aboard the IBERDROLA Bus: educational and training centres, cultural institutions, the media, business groups and consumer associations.

During this period, over 13,050 people from 683 different groups, including people with disabilities, housewives, cultural associations and senior citizens have climbed aboard the IBERDROLA Bus, while over 1,650 group employees have also visited it.

The IBERDROLA Bus has received more than 6,500 visitors a month on average, with a record 22,304 in December. By group, children up to the age of 12 years represented 36% of total visits and people between the ages of 25 and 60 years 31%.

IBERDROLA launched its 2009 Environment Campaign in February aimed at encouraging its customers and society in general to become committed to sustainable development, one of the company’s defining traits.

The IBERDROLA bus has been touring Spain since 2005 in a bid to strengthen its ties with society, particularly in the autonomous regions where it carries out its activity. Since then the bus has visited over 180 towns and cities.

Inside, the bus is equipped with different audiovisual tools so visitors can take part in a number of interactive activities aimed at raising their awareness about responsible energy use.

IBERDROLA has installed a 60” plasma screen, 3D image viewers, a video-DVD player and hi-fi music system to show news and educational films about the environment and renewable energies.

The IBERDROLA Bus also has five computers with internet connections, a photocopier, a scanner and a printer. This way, participants can consult content about environment tips and take part in educational games.

Anyone who visits the IBERDROLA Bus can pick up practical guides about energy use and informational CDs, as well as other gifts, such as seeds for planting, kites, balloons, pens and note pads.

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